Dubai Launches QR Code Initiative for Holiday Home Operators and DET Contact Details
The Department of Economy and Tourism (DET) in Dubai has recently introduced a new QR Code initiative aimed at promoting transparency and building trust among investors and visitors in the short-term rental market. Aligned with the objectives of the Dubai Economic Agenda (D33) and the city’s digital transformation strategy, the initiative aims to position Dubai as a leading global smart city.
As part of the initiative, owners of holiday homes in Dubai are now required to prominently display a scannable QR code at the main entrances of their properties. This QR code provides guests with essential information about the holiday home operator and relevant contact details for DET. The implementation of QR codes will also enable efficient oversight and inspections by the Dubai Corporation for Consumer Protection and Fair Trade, ensuring compliance with regulations.
The QR Code project, overseen by the Dubai Business Licence Corporation, is set to enhance Dubai’s diverse hospitality infrastructure. Shaikha Al Mutawa, Director of the Hospitality Affairs Department at DET, emphasized the role of innovation and technology in enhancing Dubai’s reputation as a premier destination.
This QR code initiative is part of Dubai’s ongoing digital transformation efforts across various customer touchpoints, reinforcing its commitment to delivering exceptional experiences aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. It aims to establish Dubai as the best city to visit, live, and work in.
According to data from DET, the Holiday Homes segment has experienced significant growth, with a 45.5% year-on-year increase in the number of units and a 40.7% year-on-year increase in the number of rooms by the end of March 2023. In Q1 2023 alone, Holiday Homes accommodated 137,144 guests.
Dubai’s holiday homes offer a diverse range of residential units, including studios, apartments, villas in gated communities, and properties on farms in the Hatta area. These accommodations provide privacy, ample space for families, and unique vacation experiences beyond traditional hospitality offerings. The Dubai Business License Corporation (DBLC) ensures compliance with the holiday homes classification system through licensing and regular inspections by DET, guaranteeing quality and standards.
Dubai’s hospitality industry has witnessed remarkable growth and attracted significant investor interest due to its advanced infrastructure, vast potential, and adherence to international standards. As a top tourist destination, Dubai experienced a 17% year-on-year growth, welcoming 4.67 million visitors in Q1 2023, reaching 98% of pre-pandemic levels and positioning it as the fastest recovering destination globally.